Lindsay Johnson (they/them)
lindsay johnson
Founder & CEO
Nicole (she/her) helps entrepreneurs translate their growth ambitions into clear priorities, stronger business foundations, and the operational structure needed to scale.
Over the past eight years, Nicole has advised hundreds of entrepreneurs on business and scaling strategy. She is also the founder of YSpace ELLA, an award-winning accelerator at York University in Toronto, that has supported more than 450 women-led ventures since 2020.
nicole troster
Business Advisor
"A little-known fact about me - I've rally raced cars, which might explain my bias toward action and ease with speed." - Nicole
"I build businesses like I play cards. I play hard, and I'm not afraid to lose. The more I lose, the faster I figure out what it takes to win. Within a few hands, winning becomes inevitable, consistent, and predictable. And I really like winning." - Lindsay
Sydney (she/her)
sydney fletcher
Business Coach
Nadine (she/her) is an ICF-accredited Leadership and Career Coach who believes that growing a business doesn't have to come at the cost of your wellbeing and the things that truly matter. Drawing on her global experience coaching Fortune 100 leaders, Nadine helps founders navigate the transition from "doing it all" to leading with intention, confidence, calm, and clarity.
Coaching with Nadine is for the entrepreneur ready to deepen their impact while also reclaiming their well-being with intentional rest and joy.
nadine stille
Business Coach
"A little-known fact about me - I've rally raced cars, which might explain my bias toward action and ease with speed." - Nicole
Jennifer (she/her) has a BBA in Finance, Human Resource Management, and International Business. She is trained in Six Sigma Green Belt, Scrum Fundamental and Occupational Health and Safety. Jennifer is passionate about supporting small business owners with project management, administrative, human resources, and executive assistant support.
Jennifer can't wait to learn about you and your business, bridge the gap between our day-to-day operations and make sure your needs are met.
Jennifer oluka
Client Success Manager
"When I'm not at work, you'll find me listening to a podcast or a reality tv show while baking cookies!" - Jen
Camelia (she/her)
camelia Soltani
Lead Generation & CRM Management
"A little-known fact about me - I've rally raced cars, which might explain my bias toward action and ease with speed." - Nicole
Ruth (she/her) is a cybersecurity expert and entrepreneur with over a decade of experience in technology support and cybersecurity operations.
She helps service-based business owners leverage technology to streamline operations, scale efficiently, and reduce the overwhelm of managing multiple business functions.
She is passionate about empowering entrepreneurs with practical strategies to implement secure, scalable, and efficient tech solutions.
ruth aliu
Admin & Tech Support
"One thing you need to know about me, I don't go a day without checking out RedFlagDeals for online shopping deals." - Ruth
Shawna (she/her)
shawna zegarra
Admin & Tech Support
"A little-known fact about me - I've rally raced cars, which might explain my bias toward action and ease with speed." - Nicole
Sherilyn (she/her) is a bookkeeper and fractional CFO for solopreneurs, helping service-based founders move from quiet financial stress to confident decision-making: building clean systems, sustainable cash flow, and numbers that make sense.
Sherilyn williams
Bookkeeping & Fractional CFO
"My controversial opinion? When a bookkeeper says, "ask the CPA to explain your Profit & Loss," whoosh, that is a BIG problem. Talk to me - I love hearing these stories. It's a personal mission of mine to root out every single bad bookkeeper and teach them to be better .❤️"
It's one thing to turn on the sales engine and get your business growing. It's another thing entirely to set yourself up for a sustainable, profitable, scalable business that lasts. Find out if you're setting yourself up for freedom and longevity, or painting yourself into a corner of never-ending hustle and grind.
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